Author: Liz Tomey Page 2 of 3

Running an online business can have a lot of moving parts to it, and content creation is one of those parts that suck a lot of your time away from you, BUT it's one of the biggest “parts” of having an online business.

There's a great shortcut for you here though and it's called private label rights! (PLR)

The main reason thousands of people purchase private label rights (PLR) content is so that they can save themselves money, time and effort.

PLR is cheaper than hiring your own writer and it’s faster than writing your own content or waiting for someone else to write and deliver the content.

Lastly, most people dislike writing!

Are you one of those people? 😉

It’s a draining and tiring task that saps your energy. With PLR content, you don’t need to expend so much effort.

Now let’s see how PLR can help you take shortcuts in your business when it comes to content creation…

1. The Content For Your Blog Shortcut

If you have a blog, it’s important to post fresh content at least once or twice a week. This infusion of new content will ensure that your loyal readers don’t think that the blog has gone stale.

There’s something new every week for them to devour. They love it.

The problem here is that you’re the one who needs to keep creating new content. Initially when the blog is new and you’re highly motivated, this will be fun.

But as time goes on, constantly publishing new content can become a drag. At times like these, you can always use PLR content as part of your blog content publishing schedule.

Take a PLR article, personalize it, add some images, opinions, etc. and voila! You have an interesting piece of content for your audience without you having to struggle to write it all out.

2. The Product Creation Shortcut

Want to sell your own book? Or a bundle of checklists? Or tangible products?

There’s no need to create your own products from scratch. Go ahead and sell PLR ebooks as your own. Use PLR content to create quick checklists that you can bundle up and sell to your niche or one of a million other things you can do with PLR content. Yes… There's probably a million things you can do with PLR content when it comes to creating your own ebooks. 😉

Even graphic designs sold as PLR for printables can be used to create products you can sell. Come across a bundle of unicorn images with PLR? Excellent! Print them on mugs and sell them on Etsy.com.

You can save a lot of time and money (no need to outsource when you have PLR content) with product creation by selling “done for you” PLR products that you turn into your own products. Just remember to rebrand them.

3. The Rebranding Shortcut

Following up on the point above, selling PLR content as your own products can be lucrative, but it’s essential to set yourself apart from the PLR buyers who have the same content as you.

Here’s the truth… Graphics are EASILY recognizable, but written content is NOT. So, what does that mean?

It means that the best way to be different from the masses is to look different from the masses. Give your product a brand new look by getting new graphics done for it.

If you’re artistic and proficient at graphic design, you can do it yourself. If not, you can hire a designer on Fiverr or Upwork to do one for you.

Alternatively, there are sites such as CheapMinisitecom, MyMinisiteGraphiccom and so on that have packages for you to choose from. Just by changing the graphics, you’ll have a product that looks BRAND NEW in the marketplace.

4. The List Building And Email Marketing Shortcut

Use PLR reports as lead magnets to build your email list. Once you’re driving traffic to your opt in page, people will sign up for your freebie.

You can then market to them and sell them other products. If you need content for your emails, you can always use snippets of your PLR articles to create valuable content-driven emails.

Occasionally, you can build list loyalty by giving them free reports, etc. that are actually PLR products you put together quickly. Your list will love you thus making them more apt to buy from you with this little tactic. 😉

5. The Offline Marketing Shortcut

If you’re marketing in the “real world”, PLR content can be used to create flyers, pamphlets, brochures, etc. to market to your audience.

6. The Social Media Shortcut

PLR content can also be repurposed into images, videos, etc. for platforms such as Pinterest, Instagram, Snapchat, Facebook and so on. You do not need to come up with new ideas for different platforms.

You only need to repurpose the content in a way it’s conveniently consumed by the audience on that platform.

This is great for a multitude of reasons… You can use the content to get traffic, for engagement, etc!

7. The Membership Sites Shortcut

PLR content can be used as deliverables for your membership sites. Newsletters, training videos, short reports, checklists, recipes, templates, etc. are all deliverables that can be easily created with PLR.

8. The Affiliate Promotions Shortcut

There are many ways to use PLR content in your affiliate marketing. One way is to use PLR to create bonuses for products you’re promoting as an affiliate. This will tempt your potential buyers to get off the fence and get the product just to get extra value.

This can also be the difference in someone buying from you and not your competition because you're giving your customer a better offer!

9. The Guest Blogging Shortcut

PLR articles can be rewritten completely and used as guest posts on other blogs. Not only will you get an audience, but you’ll also have backlinks pointing to your site.

Rewriting PLR is easier than doing all the research and writing from scratch, so if you want to give it a go with guest blogging find some PLR, spruce it up, and use it as a shortcut!

Now, I could go on and on here because there are so many shortcuts you can take with PLR to accelerate your business growth and also increase your profits rapidly.

Time is money and money loves speed.

PLR saves you time, gives you speed and makes you money. Do capitalize on it wisely.

If you have comments or questions on anything I've covered here be sure to leave them in the comments below!

Wishing you much success on your PLR journey!

Liz

If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at TodayInPLR.com

Most PLR buyers tend to be very regimented in the use of their PLR content. 🙁

For example, if they purchase a bundle of PLR articles, all they can think of doing is posting these articles on their blog as blog posts.

That’s about all they know how to do. The experienced PLR buyers know how to get maximum mileage from their PLR articles by using them in a myriad of ways other than the most obvious way… to generate more traffic, leads and sales.

Below you’ll find 5 ways to turn your PLR articles into money content. You may have seen these methods mentioned on the sales page. But very often, the tips are not applied… so let’s look at them more closely.

Option 1: Compile Them Into Digital Products

If you hope to sell a book but you don’t wish to write one, combining several different PLR articles is one way to put together an eBook quickly. Generally, a good book will be around 8,000 to 10,000 words.

Since most PLR articles will be in the 400 to 500-word range, you may need to combine 20 to 25 PLR articles to create a book.

It will require effort on your part because you’ll have to find articles that cover different points and topics for the niche you’re catering too.

You’ll also need to ‘smooth’ out the kinks in the content so it all reads smoothly as a book without appearing like a disjointed mishmash of articles (which it is).

Success with this technique is being able to create a book that reads well and is informative. The benefit of creating a book in this manner is that it will be totally unique.

Unlike other PLR eBooks which come in ‘Biz-In-A-Box’ packages that everyone has, yours will be unique. Of course, a clever strategy would be to use the sales page that comes in these done for you packages to sell your own compiled eBooks.

You can use the sales copy from the package but create your own graphics so that your product looks and sounds different from all the cookie cutter content out there.

You’ll now have fantastic books that you can sell and cash in on.

Option 2: Use Them As Guest Blog Posts

Guest blogging is a method of traffic generation. Basically, you’ll approach popular blogs/sites in your niche and ask the site owners if they’ll publish an article or two from you. In return, all you’ll want is a link back to your site.

It will allow you to siphon some traffic from the popular site to your own site. This is an effective method that will reap results the more often you do it. Your efforts will snowball over time.

The limitation here is that almost all site owners want unique content that has never been published before. So, you’ll need to either rewrite a PLR article yourself or hire someone on Upwork to do the job for you.

Since the research is already done for you in the PLR article, writing a brand new article using the existing research will be a much easier task.

This is one method of using PLR articles to drive traffic to your own sites and indirectly generate an income from them.

Commercial Break Time…

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Option 3: Break Them Down Into Email Content

If you have an email list (and you should be building one), using snippets of PLR articles in your emails will help you to deliver value. You’ll not need to write an entire email out.

The PLR content you use in your emails should be informative and engaging. Remember to add a link in your email that readers can click for more information. This link could either point to a sales page for a product you’re promoting/selling or it could be to a monetized blog post.

Which leads me to…

Option 4: Monetized Blog Posts

Monetized blog posts are posts that contain links to products the readers can buy or they may contain advertising. The crux of the matter is that there are opportunities for you to make money from the post. That’s the key point.

Copying and pasting a PLR article on your blog is well and good, but what’s the purpose of it? Information? Sales?

A monetized blog post can be a PLR article that has been posted with the intention of making sales. Insert links to affiliate products or products you’re selling.

Even posts which are not monetized should have internal links on them which link to other posts that are monetized. This makes your site ‘sticky'. It keeps visitors on your site longer and increases your chances of making a sale.

Option 5: Paid Newsletters

A paid newsletter is not only a recurring source of income, but can make you passive sales too (if you add affiliate links inside). You can easily put together a newsletter which has anywhere from 5 to 10 pages of content.

Keep your pricing around $7 to $10 and your subscribers will look upon this membership as a small expense and be less likely to quit. If you’re selling tangible products (e.g. keto meters), you can have a $7 newsletter that provides keto recipes and tips every month as an upgrade or a bump to your offer.

You’ll have several interested people take you up on the offer and you’ll be making sales monthly. Of course, PLR articles can be used to create these newsletters easily.

Now there's a lot of options for all of those glorious PLR articles you buy!

By now you’ll realize that a PLR article is NOT just a piece of content to post on your blog. It’s a tool that can generate traffic and sales for you too. So, put your PLR articles to use effectively and you’ll be amazed at how effective they are.

Okay, so hopefully all of this has helped you on your PLR journey. If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at TodayInPLR.com

Private label rights (PLR) content can be a lifesaver when you are short on time or you hate writing with a passion. Done-for-you content can be used on your blogs or you can bundle them and sell them as your own products or about 1000's other ways.

If you’re a beginner to online marketing, PLR can shortcut your journey and have you establishing a web presence and making sales in record time.

While PLR is a means to an end, it’s not an end in itself and has its downsides and limitations.

The 4 pointers below will help you steer clear of the pitfalls of using PLR.

1. Fact Checking

Here’s a brutal truth… not all PLR is made equal… and NOT all PLR vendors are reputable.

There are two types of PLR vendors.

The first type, are not just marketers, but are writers at heart. These PLR vendors do their own research and write almost all of their PLR. So, you can expect consistent quality and a uniform ‘voice’ throughout their content.

They tend to take a lot of pride in their work and it’s usually safe to purchase PLR from these vendors.

At the other end of the spectrum are PLR vendors who are ONLY in the business for money.  (Not to say there's anything wrong with them taking this route.) They outsource the writing to cheap writers on freelance sites. The content is then cobbled together, given a pretty sales page and sold as the next best thing since sliced bread.

Here's what you need to know: Freelancers are on the clock. The more they write and the more gigs they accept, the more money they make.

This immediately puts a constraint on their time. Guess where they cut corners on?

If you said research, you’re absolutely right. When a cheap freelance writer is tasked to write content, most of the time they just get online and pull facts from different websites and create a Frankenarticle.

The problem here is that you never really know if the facts are accurate. There’s so much misinformation online that ‘fake news’ has become the norm.

You may wonder, “Why doesn’t the PLR seller hire better writers?”

The answer is simple. Better writers cost more and this eats into the profit margins. So, they go for the cheap ones.

If you’re in the health niche and you’re using PLR content, it’s especially important to cross-check all facts and stats you find in your PLR articles/eBooks. You don’t want to be dishing out inaccurate information.

The goal is to be an authority in your niche, and not a disseminator of wrong information. Always fact check your content. Period.

2. Plagiarism

Another common practice by third-rate freelancers is to just rip off content from different sites and squash them together to form their own article. Once again, the writers are either hard-pressed for time or they’re just lazy and looking for shortcuts.

Run your content through a site like Copyscape to see if your PLR content is plagiarized. Do note that since others may have used the same PLR as you, several results may show up.

This is not plagiarism! You’ll notice that their content is almost the same as your PLR content because they’ve used the same PLR.

What you should be looking for are sentences and paragraphs that show up oddly on sites where the rest of the content is totally different.

When you see such results, almost always, the writer has either plagiarized the content or is using a content scraping software to create the content.

3. The Duplicate Content Penalty Myth Or Fact? Both!

A duplicate content penalty occurs when you’re not organized with your PLR content. There are so many misconceptions about this penalty.

Let’s keep things simple. Using private label rights content will NOT get you penalized by Google. It doesn’t work that way. If it did, all syndicated news sites, etc. would get penalized for using the same content.

You ONLY get penalized by Google for duplicate content when several of your blog posts contain the exact same content. Google thinks you’re trying to game the system and rank your site higher.

For example, if you take a specific PLR article that you have, come up with 3 catchy titles for the article and post the same article 3 times on your blog, now you have duplicate content.

You’re only changing the title of the article but the rest of the content is the same. Some marketers do this intentionally thinking they’ll get away with it (they won’t) and others accidentally make a mistake because they’re disorganized and don’t know which PLR content they’ve already used and which they haven’t.

So, keep a separate folder for content that you’ve already used on your sites. This will prevent you from being hit with the duplicate content penalty.

4. Adhering To The PLR License

So many PLR buyers just can’t seem to understand the license terms that come with the PLR packages they purchase.

While the terms state that you can sell the content as your own, you can’t actually sell it as your own PLR.

It’s easy to get confused here.

What the terms really mean is that you’ll need to convert the PLR into a final product, personalize it and sell it as a unique product to end consumers.

You can’t sell it as your own PLR content (you only can if they say you can) because that’s the original vendor’s job. Be clear about the license terms when using your PLR so that you don’t step on anyone’s toes.

If in doubt, always seek clarification from the vendor.

Keep these 4 points in mind whenever you purchase or use PLR. It’s best to err on the side of caution, and to always use the rule… If in doubt… ASK! It only takes a few minutes to shoot a message to the person you bought the PLR from and ask if what you want to do with their content is ok.

Okay, so hopefully all of this has helped you on your PLR journey. If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at http://www.TodayInPLR.com