I've been creating and selling PLR (private label rights) content as well as teaching others how to use it since 2005.

It's currently 2022 so, that's 17 years now. Yes, in Internet years I am ancient. Heck, to people born after 1995 I'm ancient. 😊 But my point here is I've been doing this for a very very very long time, and I've taught A LOT of people how to make money with PLR too.

So, today I want to show you how to make money with every PLR purchase you ever make.

Let's start at the very beginning. We're going to talk about what PLR is, what options you have with profitably using it, and WHERE to get the best PLR available.

Let's get started with…

What Is PLR (Private Label Rights) Content?

PLR stands for private label rights, and when you buy PLR to content you can then use that content however you want as long as it follows what the license for that product states.

Everything that you get PLR to will come with a license. If it does not, then you need to contact the creator and ask what rights you have to the content.

Some people are very liberal with their content and some people are NOT. For the most part when you get PLR to content you can generally take that content and use it for just about any purpose you want.

* Creating your own products

* Creating content for your websites

* Creating emails for your subscribers

* Creating graphics

* Creating social media content

* And sometimes you can even resell the PLR content as your own PLR content!

And on and on and on…

The first step though is to make sure that you…

Buy High Quality PLR Content

You need to make sure that you are buying QUALITY content. Buy from people who you know and trust or from the people THEY recommend.

For example, I know most PLR creators and I know who does and doesn't create quality content. So, I created a page of those I recommend. I have a reputation as a great content creator, and I only recommend other great content creators. So that makes me a great resource.

Of course, there are others who are great too, but you need to make sure you find people to follow and buy from that ONLY create high quality content.

Note: You can see who I recommend at http://todayinplr.com/blog/recommended-plr-resources

Most people fail with PLR because they buy the cheapest PLR content they can, open it up, and find that they basically have to recreate all the content because it's so bad. Why buy PLR content if you have to change almost all of it!

So, start off on the right foot and make sure you're buying the highest quality PLR content even if you have to pay MORE for it. It's worth the investment because of the amount of time you will save and you have a better chance at making money with better content.

The next thing you need to do is…

Plan Your Money Strategy

When you purchase a PLR package you should have some kind of idea what you want to do with it to make money. You don't have to have anything “in stone”, but you need to at least have a general idea. If not, then why are you buying it?

When it comes to things you can do with PLR content, you have a lot of options. I talked about a few above, but…

You can…

* Create a product to sell either as your front-end product or a product for a funnel you're creating.

* Create bonus products for your own products or products you're an affiliate for.

* Use the content for content marketing and get traffic from your efforts.

* Use the content to create an email series and promote your own products in the content or products you're an affiliate for.

* Use the content to fill your blog with content.

* Use the content for social media marketing.

And the list goes on and on and on…

But you need to have some kind of idea of what you want to do with the PLR you buy before you even buy it.

Once you've bought it, then I recommend you download ALL of it into a folder of its own on your computer. Go through every single bit of it, and as you're going through it take notes of ideas you get, changes you want to make, ways to use it, etc. Basically, do a brain dump of everything that comes to your mind. You can then revisit your notes and make a complete plan for actually using it.

Tip: When I take notes I use a free software called Notepad ++. If you follow my teachings, you'll see me using this thing for all kinds of stuff. 😉

If you have no idea what you want to do with PLR content and you know you want to use it because it's a great content shortcut here's what you can do…

Ask yourself what's the first thing you need for your business?

Do you need a product you can use as a “lead magnet” to get people to join your list? Then find something that you think your target prospect would be excited to get and turn that product into your own lead magnet.

Do you need a couple of products that you can take and use to create a digital product funnel, so you can have something to start making money with? Then go find 3 or so products that are related. Take each of them, turn them into your own products, and create your money getting funnel.

Do you need content for your blog? Search for content related to your niche. You can of course use articles, but you can also pull content from ebooks, reports, etc. and use that as content for your blog.

Do you want to sell PLR content, but don't want to create the content? Then go find PLR with reseller rights, and setup your own PLR business.

I'll stop there, and that's just 4 examples of the hundreds of uses of PLR in your business, but you get the point.

Note: Just make sure that you check the license for the PLR so you know that you can do what you intend to do with it or not.

The important thing is to have a strategy for your use of all PLR content that you buy!

Now once you have a strategy, it's time to…

Put The Work In

Look, PLR content is a great shortcut! When you buy high quality PLR content there's usually not a lot of editing you have to do. Depending on the kind of content and your strategy will depend on what you edit and how much you edit…

…BUT…

It still takes work!

You have to be willing to put the work in. You have to be willing to learn how to implement what you want to do with the content.

For example, if you want to take the content and turn it into your own product. If you don't know how to do this, you need to go learn. Don't let NOT knowing how to do something stop you. With the amount of educational courses you can buy and free YouTube videos that is on the Internet there is literally no reason why you can't learn to do what you want to do to profit with a PLR package.

If you don't know how to do something, start by researching it. As you research it list all the steps it will take to accomplish what you want to do. Then go through step-by-step and do what it takes. When you get stuck on a step go find the resource that will teach you to do it.

I have a Facebook group called My PLR Mastermind. I invite you to join for free and if you need help doing anything with PLR come on in there and ask. You can join at http://www.MyPLRMastermind.com

Whatever it takes to implement your strategy do IT because if you don't you'll never make any money with the PLR content that you buy.

With all of this being said…

What Are You Going To Do Now?

What I've just told you is a lot of common-sense stuff, right?

Buy high quality PLR content, have a plan to use it, actually use it. I've also given you some ideas on how you can use PLR content, but now it's up to you.

What are you going to do now?

Here's my advice…

Start digging through your hard drive and see what PLR content you have, go through it, and scrap any that you find to be low quality. I know throwing stuff away is hard, but this exercise will allow you to declutter your computer and your mind. It's therapeutic, it will get your juices flowing, and it gives you a chance to use PLR content you might have bought and forgotten about.

This will allow you to practice everything I've just taught you. Going through the content and making a plan for it

If you don't have any PLR content, then decide what you need in your business and go search out that content. I gave you a resource above of my trusted sources.

But… If you do NOTHING, then NOTHING is exactly what you'll get. ☹

This simple advice I've given you here is truly how you make money with every PLR package that you buy. I have several workshops that teach individual strategies. Take a look at these and see if you get ideas…

* The Profitable Products With PLR Blueprint Workshop!

* The Blog Profits With PLR Blueprint Workshop

* The Content Marketing With PLR Takeover Workshop

* The PLR Reseller Profits Blueprint Workshop

Side Note: You can get access to ALL of these workshops for one price at https://www.PLRProfitsCoach.com/all-access-bundle-offer

What ideas do those give you? Pick an idea and go for it!

If you're stuck remember I gave you my PLR Mastermind Facebook Group link above too. Come in there and ask questions and get help.

Whatever you decide to do with PLR, I welcome you to come under my wing and learn and DO. PLR is a VERY profitable resource that I'm passionate about because of what it's done for my business, and I hope it can do the same for you too!

I wish you much success on your PLR journey!

Liz

Repurposing your PLR is one of the more advanced PLR strategies that most PLR buyers fail to capitalize on. It opens up doors to more opportunities for traffic generation and sales.

A common question I get asked is… “Liz, Is repurposing and rebranding PLR the same thing?”

There is a difference between rebranding your PLR and repurposing your PLR.

For example, let's assume you have a PLR eBook on dog training and it's titled as “Best Dog Ever”. The cover of the book is brown with a picture of a dog with a ball in its mouth. Everything looks great!

Now, you could sell this PLR book exactly as it is. But then, you'd be competing with the other PLR buyers who have the same book as you.

Imagine if someone is interested in your “Best Dog Ever” book but can't buy it because he's at work and busy.

Finally, when he gets home and is free, he doesn't have your sales page URL, so he Google searches for “Best Dog Ever book”. Guess what shows up?

7 or 8 listings for the same book that others PLR buyers are also selling. In a worst-case scenario, the actual PLR sales page shows up too. Horror of horrors!!! 😂

Now you've either lost the sale, or the buyer shops around and buys it from someone selling it for $1.99. This happens ALL the time. PLR buyers underprice their products to compete because they do NOT understand how to rebrand their PLR.

REBRANDING your PLR means giving the product a brand NEW look.

You'll create a new title such as “Ultimate Puppy Training” or “The Dog Owner's Bible”.

You'll have a cover that looks totally different. Maybe a picture of a happy owner playing with the dog by the beach or something eye-catching.

Now you have a product that NO ON ELSE HAS. This is rebranding. The goal is to have a product unique to you.

Now let's talk about repurposing…

Rebranding a product is easy. All you need are new graphics for the product and the sales page. You can either create them yourself or outsource the task to a professional.

REPURPOSING, however, is about taking the PLR content and turning it into something new that you can either sell for profit or giveaway as value.

In many cases, repurposing PLR allows you to generate traffic to your web properties too. (Big huge hint there…)

If we follow the example above, repurposing the dog training eBook will mean hiring a voiceover artist to read out the book and record it as an audio file. You'll then sell the product as an audiobook.

While you can charge $17 for the eBook, you'll be able to charge $27 or more for the audiobook because it has a higher perceived value.

Some people prefer to listen to a book rather than read it. So, instead of losing these potential customers, you might get them to buy the audiobook instead.

This is an example of how powerful repurposing can be.

Another example… Taking pieces of PLR text content and turning them into videos will allow you to generate traffic from video platforms.

Another example… If you were to turn the content into images, you could use them as pins on Pinterest to generate traffic.

Another example… What if you took a PLR article on SEO on-page monetization tips and converted it into a printable poster? Would you be able to make sales with it?

You bet! People prefer to print out checklists for easier reference. They'll affix them on their walls, etc.

Another example… Bought a bundle of dragon graphic designs that came with PLR rights?

You could use them to create Kindle coloring books. Or create dragon stories and use the images as illustrations. You could even print the images on mugs, bags, t-shirts, etc. and sell them to parents who'll purchase it for their kids.

Repurposing PLR content is about taking the content, changing it from its original format into something new which can be used to further your online business.

It doesn't matter if it's a tweet or a template. If you created something new with the PLR you have, you've repurposed it.

You're only limited by your imagination. Use PLR as a canvas and unleash your entrepreneurial skills to create a line of products you could sell… or use the content in different ways to deliver value and generate traffic.

Repurposing your PLR is one of the most important skills you must have, if you wish to get the most out of the PLR content you have.

Okay, so hopefully all of this has helped you on your PLR journey. If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at TodayInPLR.com

If you’re trying to make money online, here’s a mantra that you MUST repeat to yourself every single day…

“I ONLY make money when I SELL!”

This mantra may seem obvious and blatant common sense… and yet, so many beginners who are new to online marketing fail to see it.

They get lured by the flashy sales pages which promise quick profits. They end up buying product after product after product and never doing anything with what they’ve bought.

There’s even a term for this in this online marketing space… it’s called “shiny object syndrome” (SOS)!

Newbies spend all their money and time buying products, but don’t make a cent in return because they never sell anything!

Do not fall into this vicious cycle where you’re led to believe that you’re taking action by buying. This is not an action that generates profits! This “syndrome” happens with PLR buyers too.

Their hard drives become a graveyard where the corpses of many a digital “biz in a box” lie, untouched and silent till the end of time. A harsh exaggeration… but you get the point. 😉 

You ONLY make money when you sell, and this is how you SELL and make money with products/content that you get the PLR to…

I'm going to give you 7 different ways you can start selling using PLR content right now…

1. Sell Reports

If your PLR bundle contains a report, it can either be used as a giveaway report to build a list or you can sell the report for $5 – $7.

Keep your pricing low so that it becomes an impulse buy. You’ve not built trust yet. So, by keeping it cheap, the product will become a tripwire to get the potential buyer into your sales funnel or on your list.

If the report is being used as a lead magnet to build your list, always ensure that there are links in the report that will take the reader to products you’re selling or promoting… and/or your website too.

2.Sell eBooks

Similar to reports above, you’ll need to rebrand them so that they are unique in the marketplace. A beautiful cover, a cool sales page and a smooth buying process will get you sales, if you drive traffic to your offer.

Your eBooks should have affiliate links to tangible products or digital products that the reader can buy. This will add more income to your pocket! 😉

You see… Selling the eBook is not an end in itself. With digital content, you can make passive sales with strategically-placed links within the content. So, use this tactic but don’t overdo it.

3. Sell Audiobooks

Audiobooks usually cost more than written content. This is evident in the Amazon marketplace too. There seems to be a higher perceived value for audiobooks.

What you can do is to hire a voiceover artist on a freelance platform such as Upwork or Fiverr to read your eBook and record it as an audiobook.

Now you’ll have an extra product that you can sell as an upgrade!

If someone is buying your eBook, they’ll have the option of paying an extra $17 or so to get the audiobook version… You’ll be surprised at how many people take you up on this offer.

It's Commercial Break Time… 😉

[thrive_leads id='149′]

 

4. Sell Video Training

Written content can be converted into videos too. You can either use software such as Camtasia to do them yourself, or just hire someone to create these videos for you.

Now you have videos which can be sold as training! If you have a bundle of PLR videos on bodyweight exercises, you can combine that with creative commons content to create training videos/demonstrations.

So, videos that you get the PLR to can be sold in different ways…

Take text and turn it into videos, just sell the videos, and/or take videos and bundle them together for a big video training product.

5. Sell Via Podcasts/webinars

PLR content can also be used in podcasts/webinars. PLR is so versatile that you’re not limited to only selling it as content. You can use it to sell/promote other products too.

PLR content on “six pack abs” can be used to sell ab rollers, weight loss pills, sit-up benches, etc. As long as you can find a way to make the PLR content relevant, it becomes a tool for what you’re selling.

6. Sell With Emails

PLR content can also be used in emails to make sales. You just need a link in the emails to a product you’re selling. Give a snippet of valuable information (use PLR content for this), followed by a link to a blog post/product you’re selling!

7. Sell Memberships

You may also create a membership site and use PLR content as your deliverables to your members. Your members won’t know it’s PLR. They’re just there for the value, and you’ll have a consistent, recurring income from this method.

Ok so hopefully this will turn you from buyer to SELLER!

The goal of PLR should be to make you money. As long as you can find a way to directly or indirectly use the content to generate a sale, you’ll be golden.

You’ll see PLR opportunities all around you once you realize that you ONLY make money when you sell. So, start selling!

Okay, so hopefully all of this has helped you on your PLR journey. If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at TodayInPLR.com

 

Running an online business can have a lot of moving parts to it, and content creation is one of those parts that suck a lot of your time away from you, BUT it's one of the biggest “parts” of having an online business.

There's a great shortcut for you here though and it's called private label rights! (PLR)

The main reason thousands of people purchase private label rights (PLR) content is so that they can save themselves money, time and effort.

PLR is cheaper than hiring your own writer and it’s faster than writing your own content or waiting for someone else to write and deliver the content.

Lastly, most people dislike writing!

Are you one of those people? 😉

It’s a draining and tiring task that saps your energy. With PLR content, you don’t need to expend so much effort.

Now let’s see how PLR can help you take shortcuts in your business when it comes to content creation…

1. The Content For Your Blog Shortcut

If you have a blog, it’s important to post fresh content at least once or twice a week. This infusion of new content will ensure that your loyal readers don’t think that the blog has gone stale.

There’s something new every week for them to devour. They love it.

The problem here is that you’re the one who needs to keep creating new content. Initially when the blog is new and you’re highly motivated, this will be fun.

But as time goes on, constantly publishing new content can become a drag. At times like these, you can always use PLR content as part of your blog content publishing schedule.

Take a PLR article, personalize it, add some images, opinions, etc. and voila! You have an interesting piece of content for your audience without you having to struggle to write it all out.

2. The Product Creation Shortcut

Want to sell your own book? Or a bundle of checklists? Or tangible products?

There’s no need to create your own products from scratch. Go ahead and sell PLR ebooks as your own. Use PLR content to create quick checklists that you can bundle up and sell to your niche or one of a million other things you can do with PLR content. Yes… There's probably a million things you can do with PLR content when it comes to creating your own ebooks. 😉

Even graphic designs sold as PLR for printables can be used to create products you can sell. Come across a bundle of unicorn images with PLR? Excellent! Print them on mugs and sell them on Etsy.com.

You can save a lot of time and money (no need to outsource when you have PLR content) with product creation by selling “done for you” PLR products that you turn into your own products. Just remember to rebrand them.

3. The Rebranding Shortcut

Following up on the point above, selling PLR content as your own products can be lucrative, but it’s essential to set yourself apart from the PLR buyers who have the same content as you.

Here’s the truth… Graphics are EASILY recognizable, but written content is NOT. So, what does that mean?

It means that the best way to be different from the masses is to look different from the masses. Give your product a brand new look by getting new graphics done for it.

If you’re artistic and proficient at graphic design, you can do it yourself. If not, you can hire a designer on Fiverr or Upwork to do one for you.

Alternatively, there are sites such as CheapMinisitecom, MyMinisiteGraphiccom and so on that have packages for you to choose from. Just by changing the graphics, you’ll have a product that looks BRAND NEW in the marketplace.

4. The List Building And Email Marketing Shortcut

Use PLR reports as lead magnets to build your email list. Once you’re driving traffic to your opt in page, people will sign up for your freebie.

You can then market to them and sell them other products. If you need content for your emails, you can always use snippets of your PLR articles to create valuable content-driven emails.

Occasionally, you can build list loyalty by giving them free reports, etc. that are actually PLR products you put together quickly. Your list will love you thus making them more apt to buy from you with this little tactic. 😉

5. The Offline Marketing Shortcut

If you’re marketing in the “real world”, PLR content can be used to create flyers, pamphlets, brochures, etc. to market to your audience.

6. The Social Media Shortcut

PLR content can also be repurposed into images, videos, etc. for platforms such as Pinterest, Instagram, Snapchat, Facebook and so on. You do not need to come up with new ideas for different platforms.

You only need to repurpose the content in a way it’s conveniently consumed by the audience on that platform.

This is great for a multitude of reasons… You can use the content to get traffic, for engagement, etc!

7. The Membership Sites Shortcut

PLR content can be used as deliverables for your membership sites. Newsletters, training videos, short reports, checklists, recipes, templates, etc. are all deliverables that can be easily created with PLR.

8. The Affiliate Promotions Shortcut

There are many ways to use PLR content in your affiliate marketing. One way is to use PLR to create bonuses for products you’re promoting as an affiliate. This will tempt your potential buyers to get off the fence and get the product just to get extra value.

This can also be the difference in someone buying from you and not your competition because you're giving your customer a better offer!

9. The Guest Blogging Shortcut

PLR articles can be rewritten completely and used as guest posts on other blogs. Not only will you get an audience, but you’ll also have backlinks pointing to your site.

Rewriting PLR is easier than doing all the research and writing from scratch, so if you want to give it a go with guest blogging find some PLR, spruce it up, and use it as a shortcut!

Now, I could go on and on here because there are so many shortcuts you can take with PLR to accelerate your business growth and also increase your profits rapidly.

Time is money and money loves speed.

PLR saves you time, gives you speed and makes you money. Do capitalize on it wisely.

If you have comments or questions on anything I've covered here be sure to leave them in the comments below!

Wishing you much success on your PLR journey!

Liz

If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at TodayInPLR.com

Most PLR buyers tend to be very regimented in the use of their PLR content. 🙁

For example, if they purchase a bundle of PLR articles, all they can think of doing is posting these articles on their blog as blog posts.

That’s about all they know how to do. The experienced PLR buyers know how to get maximum mileage from their PLR articles by using them in a myriad of ways other than the most obvious way… to generate more traffic, leads and sales.

Below you’ll find 5 ways to turn your PLR articles into money content. You may have seen these methods mentioned on the sales page. But very often, the tips are not applied… so let’s look at them more closely.

Option 1: Compile Them Into Digital Products

If you hope to sell a book but you don’t wish to write one, combining several different PLR articles is one way to put together an eBook quickly. Generally, a good book will be around 8,000 to 10,000 words.

Since most PLR articles will be in the 400 to 500-word range, you may need to combine 20 to 25 PLR articles to create a book.

It will require effort on your part because you’ll have to find articles that cover different points and topics for the niche you’re catering too.

You’ll also need to ‘smooth’ out the kinks in the content so it all reads smoothly as a book without appearing like a disjointed mishmash of articles (which it is).

Success with this technique is being able to create a book that reads well and is informative. The benefit of creating a book in this manner is that it will be totally unique.

Unlike other PLR eBooks which come in ‘Biz-In-A-Box’ packages that everyone has, yours will be unique. Of course, a clever strategy would be to use the sales page that comes in these done for you packages to sell your own compiled eBooks.

You can use the sales copy from the package but create your own graphics so that your product looks and sounds different from all the cookie cutter content out there.

You’ll now have fantastic books that you can sell and cash in on.

Option 2: Use Them As Guest Blog Posts

Guest blogging is a method of traffic generation. Basically, you’ll approach popular blogs/sites in your niche and ask the site owners if they’ll publish an article or two from you. In return, all you’ll want is a link back to your site.

It will allow you to siphon some traffic from the popular site to your own site. This is an effective method that will reap results the more often you do it. Your efforts will snowball over time.

The limitation here is that almost all site owners want unique content that has never been published before. So, you’ll need to either rewrite a PLR article yourself or hire someone on Upwork to do the job for you.

Since the research is already done for you in the PLR article, writing a brand new article using the existing research will be a much easier task.

This is one method of using PLR articles to drive traffic to your own sites and indirectly generate an income from them.

Commercial Break Time…

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Option 3: Break Them Down Into Email Content

If you have an email list (and you should be building one), using snippets of PLR articles in your emails will help you to deliver value. You’ll not need to write an entire email out.

The PLR content you use in your emails should be informative and engaging. Remember to add a link in your email that readers can click for more information. This link could either point to a sales page for a product you’re promoting/selling or it could be to a monetized blog post.

Which leads me to…

Option 4: Monetized Blog Posts

Monetized blog posts are posts that contain links to products the readers can buy or they may contain advertising. The crux of the matter is that there are opportunities for you to make money from the post. That’s the key point.

Copying and pasting a PLR article on your blog is well and good, but what’s the purpose of it? Information? Sales?

A monetized blog post can be a PLR article that has been posted with the intention of making sales. Insert links to affiliate products or products you’re selling.

Even posts which are not monetized should have internal links on them which link to other posts that are monetized. This makes your site ‘sticky'. It keeps visitors on your site longer and increases your chances of making a sale.

Option 5: Paid Newsletters

A paid newsletter is not only a recurring source of income, but can make you passive sales too (if you add affiliate links inside). You can easily put together a newsletter which has anywhere from 5 to 10 pages of content.

Keep your pricing around $7 to $10 and your subscribers will look upon this membership as a small expense and be less likely to quit. If you’re selling tangible products (e.g. keto meters), you can have a $7 newsletter that provides keto recipes and tips every month as an upgrade or a bump to your offer.

You’ll have several interested people take you up on the offer and you’ll be making sales monthly. Of course, PLR articles can be used to create these newsletters easily.

Now there's a lot of options for all of those glorious PLR articles you buy!

By now you’ll realize that a PLR article is NOT just a piece of content to post on your blog. It’s a tool that can generate traffic and sales for you too. So, put your PLR articles to use effectively and you’ll be amazed at how effective they are.

Okay, so hopefully all of this has helped you on your PLR journey. If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at TodayInPLR.com

Private label rights (PLR) content can be a lifesaver when you are short on time or you hate writing with a passion. Done-for-you content can be used on your blogs or you can bundle them and sell them as your own products or about 1000's other ways.

If you’re a beginner to online marketing, PLR can shortcut your journey and have you establishing a web presence and making sales in record time.

While PLR is a means to an end, it’s not an end in itself and has its downsides and limitations.

The 4 pointers below will help you steer clear of the pitfalls of using PLR.

1. Fact Checking

Here’s a brutal truth… not all PLR is made equal… and NOT all PLR vendors are reputable.

There are two types of PLR vendors.

The first type, are not just marketers, but are writers at heart. These PLR vendors do their own research and write almost all of their PLR. So, you can expect consistent quality and a uniform ‘voice’ throughout their content.

They tend to take a lot of pride in their work and it’s usually safe to purchase PLR from these vendors.

At the other end of the spectrum are PLR vendors who are ONLY in the business for money.  (Not to say there's anything wrong with them taking this route.) They outsource the writing to cheap writers on freelance sites. The content is then cobbled together, given a pretty sales page and sold as the next best thing since sliced bread.

Here's what you need to know: Freelancers are on the clock. The more they write and the more gigs they accept, the more money they make.

This immediately puts a constraint on their time. Guess where they cut corners on?

If you said research, you’re absolutely right. When a cheap freelance writer is tasked to write content, most of the time they just get online and pull facts from different websites and create a Frankenarticle.

The problem here is that you never really know if the facts are accurate. There’s so much misinformation online that ‘fake news’ has become the norm.

You may wonder, “Why doesn’t the PLR seller hire better writers?”

The answer is simple. Better writers cost more and this eats into the profit margins. So, they go for the cheap ones.

If you’re in the health niche and you’re using PLR content, it’s especially important to cross-check all facts and stats you find in your PLR articles/eBooks. You don’t want to be dishing out inaccurate information.

The goal is to be an authority in your niche, and not a disseminator of wrong information. Always fact check your content. Period.

2. Plagiarism

Another common practice by third-rate freelancers is to just rip off content from different sites and squash them together to form their own article. Once again, the writers are either hard-pressed for time or they’re just lazy and looking for shortcuts.

Run your content through a site like Copyscape to see if your PLR content is plagiarized. Do note that since others may have used the same PLR as you, several results may show up.

This is not plagiarism! You’ll notice that their content is almost the same as your PLR content because they’ve used the same PLR.

What you should be looking for are sentences and paragraphs that show up oddly on sites where the rest of the content is totally different.

When you see such results, almost always, the writer has either plagiarized the content or is using a content scraping software to create the content.

3. The Duplicate Content Penalty Myth Or Fact? Both!

A duplicate content penalty occurs when you’re not organized with your PLR content. There are so many misconceptions about this penalty.

Let’s keep things simple. Using private label rights content will NOT get you penalized by Google. It doesn’t work that way. If it did, all syndicated news sites, etc. would get penalized for using the same content.

You ONLY get penalized by Google for duplicate content when several of your blog posts contain the exact same content. Google thinks you’re trying to game the system and rank your site higher.

For example, if you take a specific PLR article that you have, come up with 3 catchy titles for the article and post the same article 3 times on your blog, now you have duplicate content.

You’re only changing the title of the article but the rest of the content is the same. Some marketers do this intentionally thinking they’ll get away with it (they won’t) and others accidentally make a mistake because they’re disorganized and don’t know which PLR content they’ve already used and which they haven’t.

So, keep a separate folder for content that you’ve already used on your sites. This will prevent you from being hit with the duplicate content penalty.

4. Adhering To The PLR License

So many PLR buyers just can’t seem to understand the license terms that come with the PLR packages they purchase.

While the terms state that you can sell the content as your own, you can’t actually sell it as your own PLR.

It’s easy to get confused here.

What the terms really mean is that you’ll need to convert the PLR into a final product, personalize it and sell it as a unique product to end consumers.

You can’t sell it as your own PLR content (you only can if they say you can) because that’s the original vendor’s job. Be clear about the license terms when using your PLR so that you don’t step on anyone’s toes.

If in doubt, always seek clarification from the vendor.

Keep these 4 points in mind whenever you purchase or use PLR. It’s best to err on the side of caution, and to always use the rule… If in doubt… ASK! It only takes a few minutes to shoot a message to the person you bought the PLR from and ask if what you want to do with their content is ok.

Okay, so hopefully all of this has helped you on your PLR journey. If you'd like to learn more about PLR and/or get updates when brand new HIGH QUALITY private label rights content is available from my trusted sources make sure you're subscribed to the Today In PLR Newsletter at http://www.TodayInPLR.com